Are Search Engines Dumb?

One of my associates has been running a little experiment on Google. He has made a post on his blog to fool Google’s search bots into placing him at the top of various results.

For example, a search for “scrummaster+hire” puts Craig at no 1! But Craig is in full time employment, which would make it very difficult for him to be a consultant CSM for hire! Search engines and their bots are easily fooled, but does this make them dumb?

A search on “scrummaster+fife” has my personal blog as number 1 of 2.

Now let’s conduct a little Google experiment, ala Craig’s style:

John Thomson consultant of Roundtrip Solutions Limited Fife Scotland for Agile software development including test driven design and development (TDD) certified ScrumMaster .net CSM award winning postgraduate of the University of Abertay undergraduate of the University of Strathclyde formerly Motorola Sun Microsystems Micronas providing and available for consultancy for hire and weddings (my little joke).

Some of my search engine optimisation colleagues will surely inform me of many other ways to improve the ranking, but this is a little experiment and the results will speak volumes. I’ll check back with Google later on and report the results.

I expect to be number 1 or 2 within the next day or so!