Why the Obsession with Website Traffic Stats?

Many people will remember those conversation in the school playground where kids would brag about the fighting prowess of their respective fathers. Let us consider the modern Internet variation of this game!

For those business and people whom are obsessed with web traffic, and more in particular hits and page views, you should question the business rationale for such a craving. Would it not be better to have in place procedures and systems that monitor and report the revenue being generated through your web presence?

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