The Small Business Consultancy

The OiNK is Dead, Long Live the BOiNK

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Within the last week, one of the largest music download websites was shutdown by British and Dutch police. Houses were raided, computers confiscated as evidence and people arrested in both Britain and Holland. According to the BBC the whole investigation took two years by the IFPI and BPI. Well, they can’t be happy bunnies when within one week there are plans afoot by The Pirate Bay to build OiNK v2 in the form of BOiNK.CD. Word of this rebirth is already widely available on the Internet e.g. HERE.

Two years to take down, one week to re-launch. Who looks like winning this war?

Once again the movie and music industry needs to look again at their business model and make the purchase of content from legal sources a compelling purchase. DRM restricted content makes pirate materials a more compelling source so that isn’t the right solution. Also,  consumers feel they are being ripped off for legitimate content therefore looking at costs and prices might be heading in the right direction. Some bands are now looking to circumvent the music industry completely and allow their content to be downloaded for free. They will accept donations from fans for whatever the fans believe the music is worth - now that is inspiration and deserves to succeed.

What do you think? Has the day of the public buying CDs now gone? Are we now in the day of donation-based music with fans buying special edition merchandise at band’s gigs and from their websites?

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